About Fresno Connect
The Fresno Connect (FC) was created to form a unified entity to co-promote independent brands and their passionate, engaged audience. Most brands in the network were formed as online communities that are segmented based on the user's passion or affinity. Having a network allows each brand to be promoted to others, which would otherwise could not have happened without the network.
The goal of FC is to provide an affordable (some are FREE), self-service marketing medium for the businesses, organizations, and individual freelance/artists/craftsperson of Fresno County. Most of the articles and interviews written on participating websites focus on organizations, events, and people who are making a positive difference in our community.
FC is locally-owned by Socient, a digital agency for social good; and its brand partners. Socient operates in a not-only-for-profit model where it seeks to make a positive impact in our community through interactive projects that are useful, inspirational, and informative in nature; while continuing to operate a sustainable business.
Participating Websites
The following websites and its respective owners make up the network:
- FresnoArts.net - a website and social network for artists, arts organizations, and arts enthusiast. It is owned and operated through a partnership between Socient and the Fresno Arts Council.
- GreenFresno.com - a website and social network for residents, business, and organizations of Fresno County who are cognizant and willing to learn about sustainability and "green" practices. It is owned and operated through a partnership between Socient and Tom Cotter.
- FresnoJobs.org - a job board with a social network component for local job-seekers and recruiters
- FresnoNonProfits.net - a marketing platform for local nonprofits and community benefit organizations. It is owned and operated through a partnership between Socient and Kelvin Alfaro/Dr. Matthew Jendian.
- FresnoSummerCamps.com / FresnoWinterCamps.com / FresnoDayCare.org - Three related web assets to help parents find child care center or camp sites during summer/winter breaks.
- MyFresnoDeals.com - a website powered by FresnoLive discount card with a social good twist. For each card that sells, 50% of the net proceeds go directly to a pre-determined individual, local business, or organization. Recipients are chosen through community nominations or by FIN team members, partner, and/or friends; for reasons like (a) showing of appreciation or "kudos" for going above and beyond, (b) helping cover basic human needs like food and shelter, (c) creating a large positive impact on a project or human condition, (d) validating an organization's mission or person's existence as "vital" and "essential" to the community, and/or (e) alleviate or minimize human suffering or challenges.
